Broadcast Technology Demonstration

Broadcast-grade football production, portable kit, no infrastructure

Q: Can APEX OS be deployed with no existing infrastructure on site?

Yes. The Crema demonstration was run with no fixed infrastructure — everything needed for a live broadcast was in the kit we brought: switching, graphics, audio, encoding, and distribution, all running through APEX OS.

Q: What platforms did the live broadcast reach?

The production streamed simultaneously to YouTube and Facebook in real time from a single-camera setup.

Q: Does the same setup handle post-match coverage as well as the live match?

It does. After the football broadcast, the same APEX OS kit covered the post-game press conference without any reconfiguration — one system, two formats, one continuous workflow.

One camera, APEX OS, and a live multistream — delivering federation-standard output from a kit that fits in a transit case.

Client: Local production company, Crema
Location: Crema, Italy
Date: 28 July 2019
Service: Live broadcast · APEX OS demonstration

At a glance

A single-camera live broadcast — switcher, graphics, encoding, and simultaneous distribution to YouTube and Facebook — deployed on-site with no existing infrastructure.

The production also covered a post-game press conference, giving the Crema team a full picture of what APEX OS can do in a real working environment.

Client: Local production company, Crema, Italy
Sector: Broadcast technology
Location: Crema, Italy
Date: 28 July 2019
Cameras: 1
Distribution: YouTube + Facebook (simultaneous)
Service: Live production · APEX OS demonstration

1camera, full broadcast output

2platforms distributed live

1day, no fixed infrastructure

01 — The brief

The ask

An Italian production company based in Crema wanted to see APEX OS in action — not on a demo reel, but on a real live production. The question they were asking was a practical one: could a compact, portable kit produce broadcast-grade output with nothing already installed on site?

We took on a single-camera live broadcast of a football match, followed by a post-game press conference. No fixed infrastructure, no preparation time on the ground — just the kit we brought and the system we built.

Alesis audio mixer, headphones, monitor, router, and Well Run TV Production unit on black table — Well Run's compact broadcast kit ready for deployment in Crema

02 — What we did

How we worked

01
Single-system setup
APEX OS handled everything from one interface: switching, graphics, audio, encoding, and delivery. No separate machines, no external encoders, no patchwork of tools.
02
Live multistream
The broadcast went out simultaneously to YouTube and Facebook in real time — broadcast-quality output distributed across both platforms from the moment the match started.
03
Press conference coverage
Immediately after the match, the same setup covered the post-game press conference — demonstrating that APEX OS moves with the production, not against it.

Stone archway entrance gate of Stadio G. Voltini football ground, Crema, Italy — Stadio G. Voltini, home venue for the Crema broadcast production

The whole broadcast ran on one system, one camera, and a kit that arrived in a transit case.
Kostiantyn Moseichenko — Well Run

03 — The setup

The setup

Cameras: 1
Production: APEX OS — switching, graphics, audio, encoding in one interface
Distribution: YouTube + Facebook, live and simultaneous
Crew: A compact crew

Sony 4K XDCAM camera on tripod overlooking football pitch with players in red and cyan kits, Crema Italy — One camera, federation-standard output — live from Crema, Italy.

Sony 4K XDCAM camera on tripod overlooking football pitch with spectators at Crema stadium — frame 1

Alesis audio mixer, headphones, monitor, router, and Well Run TV Production unit on black table — frame 2

Stone archway entrance gate of Stadio G. Voltini football ground, Crema, Italy — frame 3

Sony 4K XDCAM camera on tripod overlooking football pitch with players in red and cyan kits, Crema Italy — frame 4

Reporter holds microphone interviewing player on camera tripod inside sponsor-branded press room — frame 5

04 — The outcome

What it proved

The broadcast ran without issues. The Crema team — who had no prior exposure to APEX OS — saw broadcast-grade output produced from a kit that required no fixed infrastructure and no local technical support.

That result opened a sustained partnership conversation. Not because we pitched it, but because the production spoke clearly enough on its own.

Questions, answered

Can APEX OS be deployed with no existing infrastructure on site?

Yes. The Crema demonstration was run with no fixed infrastructure — everything needed for a live broadcast was in the kit we brought: switching, graphics, audio, encoding, and distribution, all running through APEX OS.

What platforms did the live broadcast reach?

The production streamed simultaneously to YouTube and Facebook in real time from a single-camera setup.

Is APEX OS portable enough for travel productions across Europe?

The Crema production is a direct answer to that question. We flew to Italy, set up on site with no local infrastructure, ran a live football broadcast and a press conference, and packed out the same day.

Does the same setup handle post-match coverage as well as the live match?

It does. After the football broadcast, the same APEX OS kit covered the post-game press conference without any reconfiguration — one system, two formats, one continuous workflow.

The service behind this case