Broadcast Engineering & Proprietary Infrastructure
Broadcasts
Founded by IT specialists in 2009. We don't just use broadcast technology - we build it.
Engineering the Standard for International Leagues
From VAR systems for professional basketball to secure cloud architecture for global summits.
Since 2009, Well Run has evolved from a streaming pioneer to a full-stack broadcast technology developer. Frustrated by the instability of standard market tools, our engineers built a proprietary ecosystem—from the APEX production OS to the Restream ME cloud network—to guarantee TV-grade reliability for our clients.
International bodies like Betsafe LKL, FIBA, and Basketball Vlaanderen do not compromise on reliability. They partner with Well Run because our proprietary ecosystem eliminates the instability of standard broadcast software, guaranteeing integrity on the court and security in the cloud.
Our Proprietary Ecosystem
APEX: Broadcast Operating System
Switching, Graphics, Replay, and Encoding.
Designed to fill the gap between basic streaming software and expensive TV trucks. APEX is a touch-based software solution running on compact hardware. It handles automated graphics (linked to game clocks), instant slow-motion replays, and multi-bitrate encoding without the need for a massive crew.
Best For: Mid-tier sports championships (1-8 cameras), corporate studios, and hybrid events.
The Advantage: No complex menus. Automated logic. Total reliability.
Restream & Broadcast Cloud: Global Signal Distribution
Secure transcoding, recording, and multi-platform delivery.
Getting the signal out is just as important as capturing it. Our proprietary cloud infrastructure allows for seamless “Restreaming” to social platforms (YouTube, Facebook, Twitch) while simultaneously recording high-bitrate archives.
Competitor Edge: A private, managed alternative to public services like Restream.io, offering higher stability for enterprise clients.
RRM: Agile VAR Technology
Professional Video Review For Officials and Moment Review
Sports integrity shouldn’t require a logistical nightmare. RRM is a streamlined VAR solution that runs on a single Mini-PC with a large touchscreen interface. It provides referees with instant, frame-accurate control over multiple camera angles.
Proven Success: The official VAR system of the Betsafe LKL (Lithuanian Basketball League), praised by officials for its speed and ease of use.
Private OTT & Secure Players: Ticketed & Secure Viewing
Your own "Netflix" for corporate events or paid sports content.
When YouTube isn’t enough. We build secure, white-label video platforms with integrated authorization (SSO) and paywall capabilities. From ticketed music concerts to internal corporate town halls, we control the entire pipeline from camera to encrypted player.
Success Cases: Integrated with leading IPTV providers and used for major ticketed online events in Ukraine and Europe.
Beyond Software: We Build Broadcast Labs
Transferring our engineering DNA to your organization
We don’t just sell licenses; we design entire production workflows. Whether you are a federation building an internal media hub or a league needing a custom signal flow, our engineers provide end-to-end consulting.
APEX Production Studio
The software heart of our broadcast workflow.
- Video Switching & Production
- 1 to 8-Input View Switcher
- True 50p Motion Processing
- Universal Input Normalization
- Replay & Slow Motion
- Instant Slow-mo Replay System
- Gestural Slow-Motion Scrubbing
- Replay Classification
- Automated Replay Transition
- Graphics & Titles
- Automated Graphics
- Manual Scoreboard Controller
- External Scoreboard Syncronisation
- Active Scripting Logic
- Encoder
- Integrated Multi-Bitrate Encoder
- Auto-Recording "Black Box" Safety
- "Invisible" Cloud Uplink
- Local RTMP Network Output
- HDMI PGM 1080p Output
- Other
- Zero-Menu Touch Interface
- Project-Based Pre-Load System
- Browser-Based Tally & Stats
- Integrated Audio Switcher
- Audio-Follow-Video
- Browser-Based Tally
- Network-Accessible Archive
Referee Repeat Machine
The Agile VAR System
- Core Review & Playback
- 8-Channel Ingest
- True 50p/60p Motion Precision
- Synchronized Multi-Angle Review
- "Matrix" View
- Dynamic Playback Control
- Instant Time-Shift
- Precision Scrubbing
- "Always-On" Recording
- Interface & Usability
- Zero-Menu Touch Interface
- Referee-First UX
- Touch-Based Zoom & Pan
- Single-Click Freeze
- Event Marking System
- Hardware & Connectivity
- Universal Input Normalization
- Active Camera HDMI output
- Hardware Agnostic Core
- "Black Box" Safety Recording
- Auto-Boot
Need Your Own Broadcast Lab?
Building your internal media ecosystem.
- Private Edge CDN Network
- Secure "White Label" OTT Players
- Multi-Platform Restreaming
- Tokenized Access & SSO
- Cloud Transcoding & Archiving
- Broadcast Lab Architecture Design
- Hardware Agnostic Consulting
- Remote Production Workflows
- Custom API Integration
- High-Bitrate Signal Bonding
- 24/7 Stream Health Monitoring
The "Black Box" Philosophy
We reject the instability of Windows. Our solutions run on dedicated environments, utilizing 100% of the hardware for video processing, not background updates.
Active Script Intelligence
We minimize human error through logic. Our Ad Injection system triggers commercials based on match time, while our Smart Graphics buttons update scores, logs, and animations with a single touch.
Zero-Menu Design
In live production, milliseconds matter. We design interfaces with no drop-down menus. Every critical function—from switching inputs to scrubbing replays—is accessible via immediate touch gestures.
Private Cloud Infrastructure
We control the signal from the lens to the screen. Our Restream ME platform ensures your content is transcoded, archived, and delivered via a private edge network, bypassing public server congestion.
Footprint Revolution
We have democratized the OB Van. By optimizing our code, we allow full-scale 8-camera productions to run on compact, standard Mini-PCs, drastically reducing logistics costs.
We Don't Just Stream. We Engineer Reliability.
Built by IT specialists, tested on the court, and trusted by international federations.
Validation from the Field
Our technology is currently powering professional leagues and global tours.
Algimantas Pavilonis Commissioner, Betsafe LKL (Lithuanian Basketball League)
“The RRM system is a revolution for our officials. It is significantly faster than previous van-based solutions, and the touchscreen interface allows referees to make accurate, frame-perfect decisions instantly.”
Christoph Köchy CEO, International Socca Federation (ISF)
Alexey Braga UHL (Ukrainian Hockey League)
“Hockey requires perfect motion clarity. Well Run’s True 50p processing captures the speed of the puck without the stuttering issues we see with standard streaming software.”
Bogdan Gabriel Tataru Project Manager, FIBA
“In FIBA competitions, adhering to the strict Technical Manual is mandatory. Well Run’s proprietary software ensures that every graphic, scoreboard clock, and replay angle meets our exact specifications without fail.”
Christoph Köchy CEO, International Socca Federation (ISF)
“We need a broadcast partner that can deliver consistent, TV-standard quality across different continents. Well Run’s infrastructure allows us to scale our production globally while maintaining the high visual standards of the International Socca Federation.”
Algimantas Pavilonis Commissioner, Betsafe LKL (Lithuanian Basketball League)
“The RRM system is a revolution for our officials. It is significantly faster than previous van-based solutions, and the touchscreen interface allows referees to make accurate, frame-perfect decisions instantly.”
Student Operator Varsity Basketball Broadcast Team
“I had never run a broadcast before today. With APEX, I just tapped the screen to switch cameras and show replays. It felt as easy as playing a game on my phone.”
Peter Vandebouvencamp Director of Sports, Antwerp International School (APEX System Owner)
“We installed APEX to broadcast our school sports. The fact that our students can produce TV-grade streams with almost zero technical training proves how intuitive the ‘Zero-Menu’ interface really is.”
Student Operator Varsity Basketball Broadcast Team
“I had never run a broadcast before today. With APEX, I just tapped the screen to switch cameras and show replays. It felt as easy as playing a game on my phone.”
Sergey Kharchenko Vice-President, Socca Ukraine / Eastern Europe
“Introducing the RRM system to our tournaments brought a new level of professionalism. The ability for referees to review moments instantly on a touchscreen has significantly reduced game stoppages and disputes.”
Deva Castellanos Media & Broadcast Operations, FIBA
“In international competition, technical failure is not an option. Well Run’s proprietary infrastructure ensures we meet strict broadcast standards every single time, regardless of the venue.”
Enrique Perez Director, Beach Soccer World Wide (BSWW)
“Beach Soccer is an incredibly fast and dynamic game. The True 50p processing of the APEX system captures every grain of sand and every bicycle kick with perfect motion fidelity. It’s essential for our broadcast feed.”
Alexey Braga UHL (Ukrainian Hockey League)
“Hockey requires perfect motion clarity. Well Run’s True 50p processing captures the speed of the puck without the stuttering issues we see with standard streaming software.”
Darius Tribandis Producer, Kobra LT (Lithuanian Production Company)
“Moving to APEX allowed us to retire bulky hardware. We now deliver full 8-camera productions for the league using just a Mini-PC. The stability of the Linux OS gives us total peace of mind.”
Christoph Köchy CEO, International Socca Federation (ISF)
“We need a broadcast partner that can deliver consistent, TV-standard quality across different continents. Well Run’s infrastructure allows us to scale our production globally while maintaining the high visual standards of the International Socca Federation.”
Student Volunteer Antwerp International School Broadcast Team
“I was in charge of the scoreboard and graphics for the first time. The ‘Active Script’ buttons made it so easy—I just pressed ‘+3’ and the system automatically updated the score, the stats, and ran the animation. I didn’t have to code anything.”
Deva Castellanos Media & Broadcast Operations, FIBA
“In international competition, technical failure is not an option. Well Run’s proprietary infrastructure ensures we meet strict broadcast standards every single time, regardless of the venue.”
Enrique Perez Director, Beach Soccer World Wide (BSWW)
“Beach Soccer is an incredibly fast and dynamic game. The True 50p processing of the APEX system captures every grain of sand and every bicycle kick with perfect motion fidelity. It’s essential for our broadcast feed.”
Junior Operator Local League Broadcast
“I’ve used other software that crashes when you try to save a replay while recording. With APEX, I was saving highlights constantly for two hours and the system never stuttered once. It feels bulletproof.”
Need Production Solution?
Let’s discuss how we can capture your next project with professional quality and zero stress.