Our journey began in 2009 by pioneering one of Eastern Europe’s first internet-based signal transmission systems, with a special focus on live-streaming basketball tournaments. Over the years, we expanded our services to include 14 television crews operating across Ukraine, broadcasting major championships and sports tournaments.
In 2014, as the geopolitical landscape changed, we initiated a comprehensive restructuring process that concluded in 2017. During this time, Well Run invested heavily in modern equipment and developed proprietary solutions for live broadcast production, including APEX Production Studio for streamlined streaming and our innovative RRM – Referee Repeat Machine, a VAR system for reliable sports arbitration. This rebranding marked our official transformation into Well Run, a company committed to delivering high-quality video and photo production, live streaming, drone services, and editing & VFX.
Our expertise grew with weekly coverage of the Ukrainian Basketball, Hockey, Football, Soccer, Volleyball, Rugby, and Beach Soccer Championships, alongside TV broadcasts across Eastern Europe. Our reach soon extended beyond sports into international conferences, economic forums, seminars, and hybrid events, hosting some of Ukraine’s largest online gatherings and solidifying our role in diverse production environments.
In 2022, facing new challenges, we relocated to Belgium. Here, we relaunched Well Run from the ground up, quickly establishing ourselves as a reliable broadcaster for FIBA basketball tournaments and international conferences like Riyadh Expo 2030. Today, our work spans hybrid events for CCI Trass, fashion shows for TOP Model Belgium, concerts, and more, with a commitment to quality and innovation that sets us apart in the European market.
With a complete brand refresh, a modern website, active social media channels, and a state-of-the-art equipment fleet, Well Run is breaking into new markets, delivering top-quality live streaming and media production that competes at the highest level. We look forward to continuing our journey, driven by innovation, reliability, and the pursuit of excellence in every project we undertake.
Just as the journey requires forward motion, we are always looking for new ways to improve, innovate, and stay ahead.
We believe that progress comes from continuous learning and adapting.
Ready to bring your vision to life? Contact Well Run today for professional, high-quality content solutions that reach and resonate worldwide.
Borsbeeksebrug 34,
2600 Antwerpen, Belgium