If It Doesn't Fit the Catalogue, We Build It
Your format doesn't fit the catalogue. Tell us what you're building.
Three standard products cover most of what a federation, broadcaster or production company needs. When a requirement falls outside all three, that is not a dead end — it is the start of a conversation. Over 1,000 broadcasts across every sport format means the library of non-standard problems is large.
Custom is not a premium tier. It is a requirement the standard catalogue does not cover cleanly.
Four situations define it. If you see your requirement in one of these rows — or recognise the type of problem being described — you are the right audience for the conversation. The examples are directional: they signal the range of what qualifies, not a definitive list.
- Combat sports promotions building their first broadcast infrastructure.
- Extreme sports events where camera positions are non-standard and change per event.
- Esports live finals with mixed physical and digital production requirements.
- Any spectator format that has outgrown a single-camera phone stream but has not yet built a production template.
- A sports streaming platform that needs a custom CDN architecture for a specific subscriber model.
- A federation subscription platform with region-specific access control and tiered pricing.
- A broadcaster integrating live production with an existing archive and editorial platform that has a proprietary API.
- Outdoor drift circuits where camera positions change per event round.
- Vehicles in motion as primary subjects requiring tracking camera systems.
- Underwater or aerial coverage as core production elements rather than supplementary angles.
- Multi-surface venues where the broadcast standard changes between sessions within the same event.
- A competition that needs broadcast infrastructure, officiating review, CDN delivery, and a custom GFX package built for a sport Well Run has not previously covered — all coordinated under a single production agreement with one point of technical accountability.
No black box. A defined process with a known output.
A visitor with a custom requirement is often hesitant to contact because the response feels uncertain — a slow acknowledgement, a generic follow-up, or a request to fill in a requirements document before anyone has confirmed the work is feasible. This is the process instead.
Submit a description via the contact form: competition or event format, venue type, expected broadcast output, any existing infrastructure that must be integrated. No formal brief required. A paragraph is enough to start the conversation.
Well Run reviews the requirement and responds with a clear answer: whether this is something Well Run can address, what the scoping conversation would cover, and whether additional information is needed before the first call. Not a holding message — a substantive response.
A focused call or meeting to map the requirement to a solution architecture. No sales presentation — a technical and operational discussion. Output: a clear scope and a pricing framework for the work, confirmed in writing.
Describe the problem. Not the solution. We'll tell you what's possible.
Describe your requirement — we'll respond within 24 hoursQuestions, answered.
What kind of custom broadcast requirements can you handle?
Multi-venue synchronised replay, live statistics integration from a league data feed, 360°/VR production within a live broadcast workflow, custom GFX packages built to federation brand standards, non-standard arena configurations, and hybrid broadcast and data requirements. Describe your challenge and we will tell you what is possible.
Do I need to have a brief ready before contacting?
No. A paragraph describing the format, venue and expected output is enough to start. Well Run will confirm whether the requirement is a fit and what additional information is needed before the first scoping call. The brief emerges from the conversation — it does not need to precede it.
Is custom work available outside Belgium?
Yes. Custom solutions are available for federations and broadcasters across Europe and internationally. Well Run has delivered broadcast infrastructure in Belgium, Lithuania, Germany and Ukraine. Geographic scope is confirmed as part of the scoping conversation.
Tell us what you're building.
You don't need to know what solution you're asking for — you need a way to describe the problem. A paragraph is enough. We'll tell you what's possible.
Response within 24 hours · no formal brief required