Your Embedded Media Department — Strategic Partnership on Retainer.

Instead of building a marketing department, you get one. A marketing manager, a web developer, an IT administrator, a social media manager and a photographer — under a single monthly fee, in Belgium.

Scope a partnership
Consolidation
5→1
Roles consolidated into one partner
Commitment
6–12 mo
Retainer roadmap, not ad-hoc work
On the ground
2–8 days
Embedded with you each month
Overhead
Zero
One agreement, scope and accountable team
What it covers

One partner. The whole media operation.

Six disciplines that would otherwise be six hires or six suppliers — run by one accountable team, on one agreement. Each is a standing capability, not a one-off project.

01 · The strategic core
Brand strategy that everything else points at.

Positioning, messaging and the decisions that sit above any single campaign — so brand, web, social and IT all pull in one direction instead of five.

PositioningMessagingAudience strategy
02
Visual identity

A coherent system — logo, type, colour and the rules that keep it consistent everywhere.

03
Full-stack website builds

Designed, built and maintained in-house — not handed off and left to drift after launch.

04
CRM integration

Site, forms and audience data wired into a CRM so leads land somewhere usable, not an inbox.

05
IT infrastructure

Hosting, domains, mailboxes and the day-to-day administration that keeps the operation online and secure.

06
Social media management

Calendar, production and community — channels run as an ongoing programme, not posted when someone remembers.

Director's statement
Reading what your audience needs before they say it isn't a soft skill here. It's the method.

Well Run was founded on a clinical psychology background — the discipline of understanding what people actually need underneath what they ask for. That is what turns a media department from an output machine into a strategic one: every brand decision, every page, every post starts from the audience, not the asset.

The Well Run methodology
Who this is for

Past ad-hoc content. Not ready for a full team.

A Strategic Media Partnership fits the gap between improvising and building in-house — for organisations that need consistent, strategic media without carrying the headcount.

  1. 01

    Fast-growing companies

    You have outgrown posting when someone has time, but a full marketing team is a hire — and a risk — you are not ready to make.

  2. 02

    International businesses entering Belgium

    A local partner who builds your brand, site and presence for this market — and runs it on the ground while you focus elsewhere.

  3. 03

    Federations & organisations

    Ongoing media infrastructure — production, web and channels maintained season after season, not rebuilt from scratch each year.

How it works

The retainer model, end to end.

A defined roadmap over 6 to 12 months, billed monthly, with clear deliverables each month and no management overhead landing back on you. Scroll the path.

01
THE ROADMAP
A 6–12 month plan, up front

We map the full term before month one — what gets built, in what order, and what good looks like by the end. The partnership has a direction, not just a task list.

02
THE CADENCE
Monthly recurring scope

Each month carries defined deliverables across brand, web, social and IT. You always know what is landing and when — recurring, not reactive.

03
ON THE GROUND
Roughly eight days a month, with you

Around eight days embedded each month — on-site for production, planning and the work that needs to happen in the room, not over email.

04
ZERO OVERHEAD
You brief once — we run it

No rota to manage, no five suppliers to coordinate, no team to performance-manage. One accountable partner carries the whole operation.

The math

What the assembled alternative costs.

Most organisations at this stage are already paying for the department — in pieces, across suppliers who never talk to each other. Put the pieces side by side.

Freelance videographer / photographer€800–1,500 / mo
Social media manager€1,500–3,000 / mo
Graphic designer€600–1,200 / mo
Web developer (maintenance)€400–800 / mo
The assembled stack€3,300–6,500 / mo

Four suppliers, four briefs, four invoices — and no shared direction. Every hand-off between them is your time, and the strategy lives in nobody's scope.

One accountable team €4,500 / mo

Foundation — the same disciplines under one agreement, pointed at one strategy, with one point of accountability. The difference is not the price. It is the direction.

Partnership levels

Three levels. One structure.

Partnership rates against our standard project rates — the discount is what the 6-month commitment buys. A Service Day is a full day embedded with you, on-site; remote work does not consume days.

Foundation

€4,500 / mo

Standard rate €6,000 — you keep €1,500 / mo

  • 2 Service Days on the ground each month
  • 1–2 social posts per week, produced and published
  • Brand, web and IT carried as standing capabilities
  • Monthly scope review — scale up or down
Most chosen

Momentum

€8,000 / mo

Standard rate €11,700 — you keep €3,700 / mo

  • 4 Service Days on the ground each month
  • Up to 4 social posts per week
  • 1 event coverage + 1 livestream each month
  • Production calendar doubles as content calendar

Ecosystem

€12,500 / mo

Standard rate €19,800 — you keep €7,300 / mo

  • 8 Service Days on the ground each month
  • Up to 6 social posts per week
  • 2 event coverages + 2 livestreams each month
  • The full media ecosystem, run end to end

All partnerships run on a 6-month minimum. That is deliberate, and it is honest: a media operation that resets every month never compounds. Strategy, audience and output build on each other — six months is where the curve shows. Prices exclude VAT. Full custom web builds are quoted separately from the retainer scope.

Tell us what you are currently spending on content
Active partnerships

This model is already running.

Three partnerships are live now — proof the structure on this page is real, not theory:

  • The Producer — design, website, digital materials and ongoing media project support.
  • Clicks & Trades — full external media presence management.
  • Terumo BCT — podcast series, interview production, B-roll and ongoing content.
See the work
Questions

Frequently asked questions.

Partnerships are structured as 6 or 12-month retainers with a defined monthly scope. That length is deliberate — it ensures consistent output and strategic continuity rather than ad-hoc work that resets every time.
Yes. The scope is reviewed each month, so you can scale services up or down within the framework agreement as priorities shift — without renegotiating the whole partnership.
Yes. We work with Belgium-based clients and international organisations operating in Belgium, and we run partnerships for international clients beyond it — the model travels.
A freelancer delivers individual tasks. A Strategic Media Partnership delivers an entire media operation — strategy, production, web, IT and social — under one agreement, with defined accountability and monthly deliverables rather than a stack of separate invoices.
Ready when you are

Stop hiring piece by piece. Get the department.

Tell us where you are and what you are trying to build. We will come back with a clear view of how a partnership would be scoped — usually within 24 hours.

Scope a partnership See client work